In today’s landscape, the hand-cleaning tools industry is undergoing a profound phase of evolution. Increasing attention to hygiene and more conscious consumer choices are shaping new needs, opening up important opportunities for those retail outlets that want to stand out in the market. In this scenario, quality, sustainability and customization become key words to guide the future of household cleaning product offerings.
Growth in the manual cleaning tools market
In recent years, demand for manual cleaning tools has been growing steadily, fueled by increased awareness of home and professional hygiene.
According to Market Research Future data, the “cleaning tools/brushes” segment held a 40.17 percent market share globally in 2023, with a projected annual growth rate of 4.56 percent through 2032.
This expansion is not only quantitative: there is a progressive preference for high-quality, long-lasting products that reduce the need for frequent replacement, thus contributing to a lower environmental impact. Elements such as durable materials, ergonomic design, and sustainability certifications are increasingly a competitive advantage for manufacturers and the brands that offer them.
Private label: an added value for customers
As highlighted by KamCity, an online platform specializing in news and analysis for retail professionals, inflation and an increasing focus on price-quality ratio are driving consumers to choose store own brands with greater confidence. This trend enables brands to achieve higher margins and strengthen customer loyalty.
Developing one’s own product line – relying on reliable and sustainable manufacturing partners – also allows brands to build a strong and differentiated brand identity, offering tailored solutions that meet consumers’ expectations.
Sets: simplicity and completeness of offering
Another increasingly relevant opportunity for brands is to offer complete sets. Offering kits that include matching brooms, mops, and accessories facilitates the shopping experience and intercepts consumers’ need for convenience to have all cleaning tools in one set.
These sets, especially when accompanied by sustainable packaging and green communication, enhance the store image and encourage cross-selling. In addition, they can be modulated according to store positioning: from basic, more affordable versions to premium offerings with telescoping handles, interchangeable systems, and certified materials.
Conclusions
The manual cleaning tool industry is moving toward a future of quality, sustainability and customization. For brands, being able to grasp these trends means not only responding to new market needs, but also building lasting value for their brand.
FASS, with its experience in the production of quality, environmentally friendly household cleaning items, is an ideal partner to accompany its customers in this new market evolution.
