Technology and Precision: FASS’s Next-Generation Machinery

At Fass, technological innovation has always been at the core of our production process. This allows us to
remain competitive in the market and achieve increasingly high performance, thereby offering a superior
experience to our clients.
Over the years, we have chosen to invest in automated and cutting-edge machinery, introducing solutions
that have led to significant process innovations. Below are three key examples implemented in our facility.

Three-fiber, five-axis technology: a revolution in broom production
We were among the first companies in Europe to adopt three-fiber, five-axis technology for broom
manufacturing.
This advanced system allows for more precise and flexible operations, thanks to a high level of automation
and optimized raw material management.
The technology enables us to insert up to three different types of fibers into a single broom—each with
specific properties in terms of rigidity, density, and cleaning performance. The result is a more efficient and
durable product, capable of adapting to different surfaces and ensuring a deeper clean.

Full-electric molding: precision and sustainability
We’ve also chosen cutting-edge solutions in our molding department.
Our full-electric presses ensure extremely precise control over the process, providing significant advantages
in terms of finished product quality and energy efficiency.
This technology reduces emissions, minimizes oil usage, and allows for greater repeatability in production
cycles—delivering stable and consistent results even at high volumes.

Mop production: up to 5 materials in a single component
Finally, in the mop production process, we use an automated machine that allows us to combine up to five
different materials in a single production phase. Currently, we work with microfiber, nonwoven fabric,
flock, and spider mesh, in various colors and combinations—but we offer full customization flexibility.
This system enables us to integrate materials with different functions, such as absorbency, durability,
flexibility, and cleaning power, into one component.
This approach not only allows us to customize the technical features of each product to suit our partners’
needs, but also to optimize time and resource use, significantly reducing material waste.

Big Data and automation in order to adapt to every situation.

Technology, data and automation are not the future: they are our present. Here at FASS, we have chosen to integrate them into a single system designed to simplify complexity and adapt precisely to each operational context.

We saw the need for the implementation of our integrated management system in a concrete way at the beginning of the drafting of our sustainability report. The collection and organization of information related to all areas of the company led us to structure a system that could facilitate data retrieval and make cross-process management more efficient. A need that became a concrete opportunity for improvement.

Goodbye paper, welcome structured data

Relying on digital tools and Big Data analytics is no longer an option, but a strategic necessity for those who want to evolve. Moving beyond paper-based management means reducing errors, cutting down unproductive time, helping the environment and increasing internal transparency. Structured data become a concrete resource for making quick and informed decisions in line with business and sustainability goals. In this scenario, digitization is not only efficiency: it is also responsibility.

Our production structure is now supported by an interconnected ecosystem that integrates the main certified standards with digital tools capable of improving both quantitative and qualitative performance. All this with a clear objective: to guarantee our partners flexible, traceable and sustainable solutions.

The configurator

An example of this approach is our digital configurator for handles and mops, developed to respond quickly and accurately to the needs of the international chains and top brands with which we collaborate.

The configurator allows you to:

  • Compose each product according to technical, color or packaging requirements;
  • Simulate production variants in advance;
  • Reduce development steps, avoiding rework and waste.

It is not just a technical tool, but a bridge between the commercial and production phases, capable of ensuring consistency between what is requested and what is made.

Intelligent automation: between control and adaptability

The ability to respond to customized demands finds its strength in a highly verticalized and fully controlled production structure. From handles to molded plastic, from assembly to painting, every stage is connected to a centralized system that constantly processes information, flags anomalies, and optimizes resources.

Big Data and automation help us not only monitor processes but also predict future scenarios, intervening before inefficiencies occur.

In this way, we can quickly adapt production to different batches, markets and distribution needs, while maintaining high quality and environmental standards.

The new FASS mop configurator: advanced customization for large-scale retail trade

In the world of large-scale retail trade (GDO), customization is no longer an added value, but a strategic requirement. Being able to offer products that accurately reflect the needs of the end consumer makes it possible to increase loyalty, stand out from the competition and add perceived value to the offering, especially in commonly used product categories such as cleaning items.
It is precisely from this awareness that our new FASS mop configurator was born: an innovative tool designed to support GDO buyers in creating customized products that are optimized both technically and aesthetically.

The FASS configurator: tailor-made solutions for handles and mops
At FASS we are always looking for new ways to support our partners by offering flexible and innovative solutions. That’s why we have developed a configurator that allows you to customize handles and mops according to your specific needs. A unique service in the industry, designed to help retail brands differentiate themselves in a highly competitive market.

What is possible with the FASS mop configurator?
Materials and finishes: selection of mop material, with the possibility of combining up to 4 different materials.
Colors and design: color customization to match the visual identity of the brand.
Dimensions and technical specifications: options for length, diameter, and product type to enhance the user experience.
Customized packaging: choice of the different types of packaging, including green, that can be customized with custom graphics.

Customization and market trends
Market trends confirm that consumers are increasingly oriented toward products that meet specific needs. Offering customized solutions means not only intercepting these needs, but also building a more competitive and distinctive offering.
In this scenario, customization is no longer an option, but a determining factor to remain competitive and to stand out. Thanks to tools such as the FASS configurator, our partners can optimize their offerings and propose household cleaning items that are unique and ali

FASS and sustainability: interview with Filippo Niccolai, marketing director

Yours is a company with 57 years of history behind it: how do you manage to combine tradition and innovation?

“Fass, in more than 50 years of activity, has been able to evolve without losing its connection with its territory. Most of our employees come from the local community, and we actively support sports and cultural initiatives in the area. This connection has allowed us to grow with strong roots while embracing innovation. Today, we are constantly investing in research and development to ensure quality, and advanced solutions, always respecting our identity and values.”

So how does technological innovation come to be embodied?

“With our configurator. This tool is an important additional service for our customers, offering partners the ability to quickly and intuitively customize products, streamlining the selection process and digitally reducing development time.”

Explain in more detail.

“We have developed one configurator at the moment: the handle configurator that allows you to select type, colors, sizes and technical details of the handles. And we are working on launching a new tool to make the configuration of our products even more unique and usable.”

With which results?

“Thanks to these tools, Fass offers its partners a unique flexibility. In addition, we continue to invest in state-of-the-art automated machinery, managing all processing steps in-house thanks to our production verticalization. This allows us to guarantee high quality standards, reduce the risk of nonconformity, and offer targeted solutions for the market.”
Today, environmental sustainability goes hand in hand with technological innovation and is a central focus for every company: how does Fass pursue this goal?
“Sustainability is a fundamental pillar of our company. At the beginning of 2025 we published our first sustainability report, a significant milestone that allows us to transparently report on our environmental, social and economic commitment. This document brings together data, initiatives and achievements on our journey toward increasingly responsible and sustainable production. To reduce our environmental impact, we have invested in renewable energy, installing photovoltaic panels that power part of our production and help reduce carbon dioxide emissions.”

What about the circular economy?

“We strongly believe in it: we recover and re-generate production waste, limiting the use of virgin raw materials and promoting a more efficient and sustainable production model. This approach has led us to develop the Natural Green line, made with up to 95 percent recycled materials, thus offering our partners environmentally friendly solutions without compromising quality and performance. And our commitment extends even beyond manufacturing.”

The future of the cleaning industry between new needs and opportunities

In today’s landscape, the hand-cleaning tools industry is undergoing a profound phase of evolution. Increasing attention to hygiene and more conscious consumer choices are shaping new needs, opening up important opportunities for those retail outlets that want to stand out in the market. In this scenario, quality, sustainability and customization become key words to guide the future of household cleaning product offerings.

Growth in the manual cleaning tools market
In recent years, demand for manual cleaning tools has been growing steadily, fueled by increased awareness of home and professional hygiene.
According to Market Research Future data, the “cleaning tools/brushes” segment held a 40.17 percent market share globally in 2023, with a projected annual growth rate of 4.56 percent through 2032.
This expansion is not only quantitative: there is a progressive preference for high-quality, long-lasting products that reduce the need for frequent replacement, thus contributing to a lower environmental impact. Elements such as durable materials, ergonomic design, and sustainability certifications are increasingly a competitive advantage for manufacturers and the brands that offer them.

Private label: an added value for customers
As highlighted by KamCity, an online platform specializing in news and analysis for retail professionals, inflation and an increasing focus on price-quality ratio are driving consumers to choose store own brands with greater confidence. This trend enables brands to achieve higher margins and strengthen customer loyalty.
Developing one’s own product line – relying on reliable and sustainable manufacturing partners – also allows brands to build a strong and differentiated brand identity, offering tailored solutions that meet consumers’ expectations.

Sets: simplicity and completeness of offering
Another increasingly relevant opportunity for brands is to offer complete sets. Offering kits that include matching brooms, mops, and accessories facilitates the shopping experience and intercepts consumers’ need for convenience to have all cleaning tools in one set.
These sets, especially when accompanied by sustainable packaging and green communication, enhance the store image and encourage cross-selling. In addition, they can be modulated according to store positioning: from basic, more affordable versions to premium offerings with telescoping handles, interchangeable systems, and certified materials.

Conclusions
The manual cleaning tool industry is moving toward a future of quality, sustainability and customization. For brands, being able to grasp these trends means not only responding to new market needs, but also building lasting value for their brand.
FASS, with its experience in the production of quality, environmentally friendly household cleaning items, is an ideal partner to accompany its customers in this new market evolution.

Design rights protection and the strategic role of industrial property in Fass

Design rights protection and the strategic role of industrial property in Fass

On April 26 we celebrate International Intellectual Property Day, an occasion to reflect on the importance of protecting ideas and innovations. For us, although this is unusual in our industry, it is a fundamental pillar of the FASS reality: in fact, we have always invested in research and development, (also with the help of designers), to consolidate our competitive advantage and counter imitations.

Fass Licenses

Research is the engine of our growth, supported by a strategy of industrial property protection. We currently hold:

9 invention patents, with extensive international coverage, including Europe, Asia and the Americas;
2 utility model patents;
21 design deposits;
1 globally registered trademark.

One of the latest achievements is the patent for the Super4 broom, a solution that integrates three different types of fibers, each with a specific function, combined with a “barrier crossing.”
Another example is the mechanism introduced and patented in the fass cap that allows it to rotate while remaining a single piece, thus improving the ergonomics and functionality of the product.

Utility model and design patents: differences and role

In addition to invention patents, we use utility model patents, which are instruments of protection designed to protect functional improvements made to existing products. These patents are particularly useful for incremental innovations, which, without being revolutionary, offer improved technical solutions.
Industrial design, on the other hand, protects the visual elements of a product, such as shape, colors and distinctive lines. While patents address the technical workings of an invention, design focuses on visual identity and aesthetic impact, strengthening our brand recognition and consumer loyalty.

Design protection

Industrial design is not merely an aesthetic element, but a distinctive factor that gives identity and recognizability to our products. For this reason, we register our designs to safeguard their originality, avoiding unauthorized reproductions and ensuring exclusivity that strengthens our competitiveness. In an industry where attention to innovation or product aesthetics is often marginal, we have chosen to constantly invest in design, collaborating with experts to develop solutions that combine functionality and visual identity.
We are one of the few companies in the household cleaning supplies industry that can guarantee the production of protected and nonreplicable designs, not only at the European level. Through our design warehouses, we offer our partners solid protection against counterfeits, ensuring them a real competitive advantage.

The Sustainability Report: a concrete commitment for the future

We are proud to announce the release of our first Sustainability Report, which represents a step forward in our commitment towards transparency, social responsibility and environmental protection. This document is the result of teamwork and the desire to share with you the path we are taking towards an increasingly sustainable and resilient business model.

A journey more than 50 years long

Since 1968, Fass has distinguished itself by combining quality, innovation and design in the service of cleaning. Our Easy Cleaning concept reflects the philosophy that guides us: to offer products that are both functional and aesthetically pleasing to simplify consumers’ daily lives. However, being a benchmark in the industry does not only mean responding to today’s needs, but also looking to tomorrow with responsibility.

The challenges of the present and our response

We live in a changing global context, marked by complex challenges such as the transition to sustainability, digitalisation and the uncertainty of markets. To meet them, we are committed to international standards such as ISO 14001 for the environment, SA 8000 for social responsibility and ISO 9001 for quality.
Another key element has been the adoption of our Code of Ethics, which guides us in maintaining consistency between our principles and our actions. This approach underpins Fass’ sustainability strategy, which aims to:
Reduce the environmental impact of our products.
Improve resource efficiency.
– Adopt planet-friendly production processes.

Central themes of the Sustainability Report

In the report, we addressed several important topics, including:
1. Economy and transparency: the value generated, governance and our commitment to ethics and regulatory compliance.
2. People and society: occupational health and safety, equal opportunities and lifelong learning.
3. Environment and raw materials: environmental policies, resource management and nature conservation projects and collaborations.

Towards a sustainable future

This report is a moment of reflection and a promise for the future. We reaffirm our commitment to continue building value together, supporting the communities in which we operate. With the claim Totally Made in FASS, we reaffirm our pride in the excellence achieved through the contribution of every person who works with us and those who choose our products.
We invite you to consult the entire document on our website to discover all the details.

Designing your own handle is “child’s play”: we present the first handle configurator on the market

With the aim of simplifying and optimizing the customization process, FASS introduces the handle configurator, an innovative and unique tool that allows our partners to independently design fully customized handles. A state-of-the-art service designed to precisely meet the needs of our customers in the B2B market. It was a job that took several months of development where we tried to analyze in detail all the components and combinations that form the basis of our handles in order to be able to offer as many solutions as possible to our customers.

A simple and intuitive experience
The configurator guides the user through a few clear steps:
1. Model selection: there are three options to choose from depending on the need (fixed, telescopic or multi-piece). Next, we offer the option of selecting handle dimensions, such as diameter, length, and thickness.

2. Detailed customization: once we choose the type of handle, we can go on to customize a number of elements:
• choose the color and pattern of the tube.
• customize the cap, selecting it from our options or uploading a proprietary design, including the company logo.
• define the color of the screw and choose one from the proposed designs.
• finalize the design with your custom label.

3. Real-time 3D mockup: thanks to three-dimensional visualization, any changes are applied instantly, allowing for a faithful preview of the finished product.

4. Project management: completed the design, you can save it on your personal page. Once saved, it will always be available for editing, downloading, and to be sent directly to a FASS operator in order to get an economic quote.

An added value: in-house verticalization
The efficiency and quality of the configurator are supported by our internal organization, which relies on fully verticalized production. This means that every stage, from design to production, takes place in-house, guaranteeing:
Total control over processes.
• Highest quality of final products.
Optimized timelines to meet customer demands.

Why choose the FASS Configurator?
This tool represents a major innovation in our industry, offering high-level customization quickly and easily. The handle can be designed to reflect the customer’s needs and reflect brand identity, with the reliability and precision that has always been our hallmark.

Innovation and sustainability: the machines of FASS

At FASS, we have always believed in the importance of investing in advanced technology to guarantee our partners high quality products that are sustainable and made with efficient processes.

The excellence of Made in Italy machineries
The choice to use mainly machineries designed and built in Italy is not random: it represents a perfect combination of technological innovation and attention to detail. These tools allow us to:
– Achieve high quality standards, thanks to precision technology.
– Optimise production processes, reducing machining times and waste.
– Integrate advanced control and traceability features, ensuring constant quality monitoring.
Each machine is designed to meet specific production requirements, with a focus on energy efficiency and reduced environmental impact.

Automation and sustainability are the focus
Our production is strongly oriented towards automation and sustainability: all our machines are equipped with waste recovery systems, allowing us to minimise waste and adopt a circular approach, reintegrating materials into production cycles.

The new EKW 28Pi: an example of innovation
Among our latest machinery, the EKW 28Pi full electric press stands out. This model represents a further evolution towards sustainable, automated production. Fully electric, it eliminates the use of hydraulic oil, traditionally used for machinery of this type, thus reducing environmental impact. It is also equipped with the latest generation of servomotors, which guarantee optimised energy consumption and extreme precision in the work phases. Furthermore, thanks to the integrated robot and the connection to our management system, it allows continuous quality control and simplifies packaging operations.

A constant commitment to the future
The adoption of advanced technology is an ongoing commitment for us. Thanks to our equipment, we can guarantee efficient production processes, superior quality products and constant attention to the environment. At FASS, technology is at the service of people and the planet.

Our commitment to forests and to sustainability

On the National Tree Day, we want to share a crucial aspect of our ecological commitment: our collaboration with Treedom to create the “Easy Cleaning Forest.” Since 2023, we have managed to plant no less than 1,000 trees scattered in countries such as Ecuador, Kenya, Cameroon, Haiti, Nepal, Tanzania, Colombia, and Guatemala. Each of them has a specific goal aimed at improving the environment and supporting the local communities involved. In fact, coffee, dynamite, cocoa and mango trees have been grafted, selected to meet the specific needs of each area.

Easy Cleaning Forest: a long-lasting impact

This forest is a long-term commitment: we do not simply plant, but we ensure that these trees can grow and thrive, generating benefits on multiple levels. In fact, the trees in our forest will help reduce atmospheric CO₂, absorbing a total of 297.75 tons of CO₂ during their life cycle ( which is equivalent to the emissions of about 2.3 million kilometers driven by an average gasoline car, with an estimated average of 130 g of CO₂ per kilometer). This uptake represents one of many concrete actions that FASS is taking to foster a more sustainable and green future.

Environmental benefits

Planted trees not only bring environmental benefits, but also improve the ecosystem as a whole. In fact, planting helps to:
• counteract soil erosion.
• enrich biodiversity.
• preserve soil fertility.
• create ecosystems that are sustainable for the long term.

Each tree is chosen and cared for so that it can integrate into its surroundings, producing maximum ecological benefits and increasing the resilience of soil and natural resources.

Social benefits

Working with Treedom allows us to directly engage NGOs and local communities in a process of land resource enhancement. Through funding, training and technical assistance, we make it possible for each tree to represent an opportunity for economic and nutritional growth. In fact, local communities not only graft the trees, but also benefit in the long run from the fruit, wood, and new opportunities that arise from these projects. This model supports their economic independence and ensures a more prosperous future for generations to come.

A commitment to future generations

In our journey toward sustainability, every tree planted and every product created with sustainable materials are concrete steps toward a greener future. With Easy Cleaning Forest and our green line, we aim to generate a positive impact beyond the environment, while also supporting local communities and promoting a more equitable economy. On this National Tree Day, we renew our commitment to cultivating a cleaner, more nature-friendly world for ourselves and future generations